Book Description
This digital document is an article from San Diego Business Journal, published by CBJ, L.P. on March 27, 2000. The length of the article is 486 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Digital Locker immediately after purchase. You can view it with any web browser.Citation Details
Title: TRAINER TURNS A QUICK PROFIT WITH SLOW WORKOUTS.(Matt Hedman and the SuperSlow workout)(Brief Article)
Author: TANYA RODRIGUES
Publication: San Diego Business Journal (Magazine/Journal)
Date: March 27, 2000
Publisher: CBJ, L.P.
Volume: 21 Issue: 13 Page: 42Article Type: Brief ArticleDistributed by Thompson Gale

Excerpt. © Reprinted by permission. All rights reserved.

Imagine doing five push-ups. Then, imagine drawing them out, taking perhaps 10 seconds.

What's missing is momentum, which makes exercise easier but less effective, says Matt Hedman, who owns a local exercise studio that focuses on a regimen called SuperSlow. It involves up to two, 20-minute, high-intensity workouts a week. The sessions cost $38 each.

Talk about momentum. The Perfect Workout, which Hedman opened in La Jolla last May, is heading towards its first anniversary with a sales speed that belies its steady centeredness.