Book Description
This digital document is an article from Buyside, published by Adams Business Media on December 22, 2002. The length of the article is 1785 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Digital Locker immediately after purchase. You can view it with any web browser.Citation Details
Title: In the driver's seat: despite bumps in the road, auto keeps rolling along. (Auto Parts).
Author: Christian M. Chensvold
Publication: Buyside (Magazine/Journal)
Date: December 22, 2002
Publisher: Adams Business Media
Volume: 9 Issue: 10 Page: 20(4)Distributed by Thompson Gale

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In some ways, the auto industry sits in neutral. As the engine idles, it remains uncertain to industry watchers which sectors will drive growth, build momentum or simply shift into a lower gear. While some believe the Big Three automakers appear as if they've been sideswiped at an intersection, investment opportunities abound in other parts of the space. First stop: The manufacturers. In an effort to keep sales robust, the Big Three have locked themselves into attractive incentives. General Motors halted its zero percent financing offer on September 1, but reinstated it two weeks later after seeing an immediate decline in sales. In October, Ford made its incentives even more attractive. "You're seeing a price war," says...