From Publishers Weekly
Frishman, head of Planned Television Arts, and Lublin, CEO of a public relations firm, who co-authored Guerrilla Publicity, team up again with advice on how use networking to one's advantage. Yet they emphasize that networking isn't just getting—it's giving, a process of building and maintaining relationships. The best networkers, they say, do it "because they love helping people and playing matchmaker." Frishman and Lublin offer step-by-step advice on learning how to identify the best people in each field through research, business contacts, evaluating the quality of recommendations you receive and more. The process involves flexibility and being alert to opportunity. The authors tell of food stylist George DoLese, who was waiting in line at a pastry shop when he began talking to the man behind him—who happened to be an executive chef. From this casual contact, DoLese obtained a job at a Donald Trump restaurant. Although occasionally repetitious, the text is clearly written and filled with tips and anecdotes that will be useful to those who want to improve their networking skills. Written in an engaging fashion, this book will aid anyone who needs good contacts for any aspect of life, from work to pleasure. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Book Description
Make connections that lead to the best contacts, the best opportunities, and the best solutions! Forget networking of the 80s and 90s, which meant handing out business cards at stale "meet-and-greets." Today's networking can hook up a potential homeowner with the right house, a lonely single with the right life partner, and a working mom with the right child-care facility for her toddler. Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the most lucrative job, the highest-rated child care facility, the leading medical specialist-and virtually anything else-this is the one book that gets you on the inside track to the top experts, the highest quality services, and the least-expensive products. Filled with resources, checklists, and step-by-step instructions that readers can easily follow and apply, Networking Magic is a motivational reference that gives all the information they need to succeed.

About the Author
Rick Frishman is the president of Planned Television Arts, one of the top publicity firms in the book publishing industry. He currently serves as executive vice president at Ruder Finn and is one of the most sought-after lecturers in public relations. Rick Frishman is the coauthor of Guerrilla Publicity and Guerrilla Marketing for Writers. Jill Lublin is an internationally acclaimed speaker on public relations and marketing topics. As CEO of the public relations strategic consulting firm Promising Promotion and founder of GoodNews Media, Inc., Jill hosts the nationally syndicated radio show Do the Dream and the GoodNews television series. She is the coauthor of Guerrilla Publicity.

FROM THE PUBLISHER

Forget networking of the 80s and 90s, which meant handing out business cards at stale "meet-and-greets." Today's networking can hook up a potential homeowner with the right house, a lonely single with the right life partner, and a working mom with the right child-care facility for her toddler.

Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the most lucrative job, the highest-rated child care facility, the leading medical specialist-and virtually anything else-this is the one book that gets you on the inside track to the top experts, the highest quality services, and the least-expensive products.

Filled with resources, checklists, and step-by-step instructions that readers can easily follow and apply, Networking Magic is a motivational reference that gives all the information they need to succeed.

SYNOPSIS

Make connections that lead to the best contacts, the best opportunities, and the best solutions! Networking Magic helps you get on the inside track to the most lucrative jobs, the top experts, the highest-quality services, and the least expensive products. This is the one book that unlocks any door!

FROM THE CRITICS

Publishers Weekly

Frishman, head of Planned Television Arts, and Lublin, CEO of a public relations firm, who co-authored Guerrilla Publicity, team up again with advice on how use networking to one's advantage. Yet they emphasize that networking isn't just getting it's giving, a process of building and maintaining relationships. The best networkers, they say, do it "because they love helping people and playing matchmaker." Frishman and Lublin offer step-by-step advice on learning how to identify the best people in each field through research, business contacts, evaluating the quality of recommendations you receive and more. The process involves flexibility and being alert to opportunity. The authors tell of food stylist George DoLese, who was waiting in line at a pastry shop when he began talking to the man behind him who happened to be an executive chef. From this casual contact, DoLese obtained a job at a Donald Trump restaurant. Although occasionally repetitious, the text is clearly written and filled with tips and anecdotes that will be useful to those who want to improve their networking skills. Written in an engaging fashion, this book will aid anyone who needs good contacts for any aspect of life, from work to pleasure. (Sept.) Copyright 2004 Reed Business Information.

Library Journal

Public relations experts Frishman and Lublin (coauthors, Guerilla Publicity) team up again to show how networking can be as useful at home as it is at the office. Readers may be disappointed, however, to see how little of the text is actually devoted to networking in personal settings. In fact, there is just one chapter on "networking for your life," covering healthcare, legal and financial services, real estate, and dating. A more appropriate title for this book might be Advanced Networking, as the numerous examples reflect the authors' own prowess in networking the upper echelons of business. The topics covered include using the Internet for networking (e-zines, mailing lists, etc.) and organized network groups. Each chapter ends with steps to help guide the reader along the path to networking success. While this work is recommended for public library business collections, beginning networkers might be better served by a primer like Diane Darling's The Networking Survival Guide: Get the Success You Want by Tapping into the People You Know.-Carol J. Elsen, Univ. of Wisconsin, Whitewater Copyright 2004 Reed Business Information.

WHAT PEOPLE ARE SAYING

Harvey Mackay

Networking will change your life ... and this book will get you started! — author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive

John Gray

This is a wonderful book. Informative and intriguing. Networking Magic will change your life. — Ph.D., author of Men Are from Mars, Women Are from Venus

Herb Cohen

An absolute winner! Explains how to get it all by networking. A gem on how to build and maintain relationships! Will enrich your life. Not just the ABCs of networking, Networking Magic is the whole alphabet. — author of You Can Negotiate Anything and Negotiate This

Mark Victor Hansen

Read the GREAT book and you'll learn how to make extraordinary contacts that will forever change and improve your life. — creator of the Chicken Soup for the Soul series

Jack Canfield