Book Description
Owning and operating a restaurant is one of the most challenging endeavors an entrepreneur can take on—the hours are long and grueling, staff turnover averages 130 percent, and many fail within their first year. Streetwise® Restaurant Management walks you step by step through each aspect of opening and managing a restaurant. This guide covers the practical issues you’ll face on a daily basis and offers tips from an experienced restaurateur about the risks and rewards of restaurant management. Is owning or managing a restaurant right for you? It can be if you have Streetwise® Restaurant Management as your ready reference for creating front-of-house ambience and back-of-house efficiencies. Learn how to: ·Select the right location for your restaurant ·Develop the menu ·Attain appropriate permits and licenses ·Manage staff ·Market and promote ideas to generate a positive buzz ·Operate more profitably Evaluate Your Market ·Do you have a concept or menu that stands out? ·Can you live the life of a restaurateur? ·Can you critically evaluate your marketplace? ·Do you know your budget? Recruit and Retain Staff ·Interviewing and selecting ·Communicating expectations ·Utilizing motivational tools ·Awarding promotions ·Adapting appropriate training materials ·Practicing customer service philosophy ·Coping with employee turnover Know the Cost of Doing Business ·Inventory and food costs ·Fixed/variable payroll ·Benefits ·Employee welfare/education costs ·Seasonal changes ·Tax considerations ·Pricing Plan Ahead and Get Organized ·Develop your business plan ·Find the right people: lawyers, bookkeepers, insurance brokers ·Create a timeline ·Know your mission The restaurant business demands creativity and flair, as well as practical know-how. Streetwise® Restaurant Management explains all you need to know to run a successful restaurant—from what to do to how to fix it. Streetwise® Restaurant Management is your one-stop reference to running a restaurant resourcefully.

About the Author
John James has a strong track record creating, owning, and operating profitable hospitality businesses in Louisiana, Arkansas, Oklahoma, and Florida. Mr. James has served as Vice President and Senior Director of Operations for A&M Food Services. In 1983, he formed Entertainment Systems of America, Inc., a management and consulting firm serving the restaurant, hospitality, and entertainment industries. Mr. James lives in Bossier City, LA. Dan Baldwin is a full-time professional writer whose books include Sales Prospecting for Dummies and Sell It Now, Sell It Today (both with Tom Hopkins). Mr. Baldwin lives in Phoenix, AZ.

FROM THE PUBLISHER

Owning and operating a restaurant is one of the most challenging endeavors an entrepreneur can take on-the hours are long and grueling, staff turnover averages 130 percent, and many fail within their first year. Streetwise(r) Restaurant Management walks you step by step through each aspect of opening and managing a restaurant. This guide covers the practical issues you'll face on a daily basis and offers tips from an experienced restaurateur about the risks and rewards of restaurant management.

Is owning or managing a restaurant right for you? It can be if you have Streetwise(r) Restaurant Management as your ready reference for creating front-of-house ambience and back-of-house efficiencies. Learn how to:

*Select the right location for your restaurant
*Develop the menu
*Attain appropriate permits and licenses
*Manage staff
*Market and promote ideas to generate a positive buzz
*Operate more profitably

Evaluate Your Market

*Do you have a concept or menu that stands out?
*Can you live the life of a restaurateur?
*Can you critically evaluate your marketplace?
*Do you know your budget?
Recruit and Retain Staff

*Interviewing and selecting
*Communicating expectations
*Utilizing motivational tools
*Awarding promotions
*Adapting appropriate training materials
*Practicing customer service philosophy
*Coping with employee turnover

Know the Cost of Doing Business

*Inventory and food costs
*Fixed/variable payroll
*Benefits
*Employee welfare/education costs
*Seasonal changes
*Tax considerations
*Pricing

Plan Ahead and Get Organized

*Develop your business plan
*Find the right people: lawyers, bookkeepers, insurance brokers
*Create a timeline
*Know your mission

The restaurant business demands creativity and flair, as well as practical know-how. Streetwise(r) Restaurant Management explains all you need to know to run a successful restaurant-from what to do to how to fix it. Streetwise(r) Restaurant Management is your one-stop reference to running a restaurant resourcefully.

John James has a strong track record creating, owning, and operating profitable hospitality businesses in Louisiana, Arkansas, Oklahoma, and Florida. Mr. James has served as Vice President and Senior Director of Operations for A&M Food Services. In 1983, he formed Entertainment Systems of America, Inc., a management and consulting firm serving the restaurant, hospitality, and entertainment industries. Mr. James lives in Bossier City, LA.

Dan Baldwin is a full-time professional writer whose books include Sales Prospecting for Dummies and Sell It Now, Sell It Today (both with Tom Hopkins). Mr. Baldwin lives in Phoenix, AZ.

SYNOPSIS