Nick Usborne, Author, Net Words: Creating High Impact Online Copy
"...An excellent, practical guide to writing with conversion rates in mind"


Larry Chase, WDFM.com Publisher and Author
"...this is a must have volume."


Dan Janal, Founder of PR Leads and Author
"This is the Strunk & White of writing for the web."


Michael Drew, Entrepreneur Press
"Any business-person who wants to succeed online should read and implement the tactics and strategies found in this book"


Debbie Weil, Editor WordBiz Report
"Worth reading no matter what your role in copywriting for the Web."


Book Description
Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it’s integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It’s writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.


From the Publisher
From the foreword by Roy H. Williams, The Wizard of Ads: "The internet was a baby born premature. She will certainly survive and grow up to exceed all your expectations, but she must first be given some time to mature. There are some fundamental problems with Internet Marketing that cannot be overcome with simple advances in technology. What internet marketing needs is people who truly understand the fundamentals of human persuasion and can apply them to the internet. I believe Jeffrey and Bryan Eisenberg have done that in this book."


About the Author
Bryan Eisenberg, Jeffrey Eisenberg and Lisa Davis work with Future Now, Inc. Future Now, Inc., is based in Brooklyn, NY and was founded in 1998 with the sole purpose of helping clients increase their conversion rates. Future Now shares its unique and proprietary processes and expertise with a broad range of middle-market B2B and B2C clients nationwide by providing training, consulting, speaking, assessment services and publishing. Future Now is also a joint venture partner with the Association for Interactive Marketing (AIM) in the newly formed Interactive Marketing Academy, LLC. Future Now publishes GrokDotCom.com, the weekly ROI Marketing column in ClickZ and has published two books: " The Marketers Common Sense Guide to e-Metrics" and " Persuasive Online Copywriting". They have been featured speaker at numerous industry events: DMDAYS, @dtech, Search Engine Strategies, Internet Marketing, Internet World, Net.Marketing, DMA Annual &ClickZ Email Strategies. They have been featured in publications such as Publish, Chicago Business Tribune, Inc Magazine, DM News, EDP the Business, MarketingSherpa, the Toronto Star, Ecommerce Guide, InternetDay & Internet Retailer.

FROM THE PUBLISHER

Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you.

Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.