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   Book Info

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Cappiello: The Posters of Leonetto Cappiello  
Author: Jack Rennert
ISBN: 0966420276
Format: Handover
Publish Date: June, 2005
 
     
     
   Book Review

Book Description
This hardcover book of 320 pages is the largest, most authoritative collection of Cappiello's work ever presented: 534 poster illustrations in full color, many never seen before. Detailed appraisals and annotations accompany each poster, as well as biographical information and an insight into Cappielo's graphic method. An additional 50 color illustrations show the many other facets of Cappiello's talents - from book and magazine illustrations, to paintings, maquettes, postcards and, most of all, his superb early caricatures. Cappiello is the Father of the Modern Poster. Today, more homes are decorated with his posters than those of any other artist in the world. This book goes a long way toward showing why.




Cappiello: The Posters of Leonetto Cappiello

FROM THE PUBLISHER

"Leonetto Cappiello is the Father of the Modern Poster. With his penchant for contagious exuberance and intoxicating overstatement, as well as the technique of utilizing strong, flat colors against dark backgrounds, Cappiello shocked, surprised and moved the viewer; he arrested the attention of the passerby with incongruity, and as a result, effectively etched an image into their mind's eye. He created an entirely new advertising vocabulary and his posters can be said to be fantastic - in a completely literal sense." This is the largest collection of Cappiello's work ever presented - 534 poster illustrations in full-color - as well as the most authoritative. Detailed appraisals and annotations accompany each poster, including an introduction that provides the reader with biographical information and an additional 50 color illustrations that show the many other facets of Cappiello's talent - from book and magazine illustrations, to paintings, maquettes, postcards and, most all, his superb early caricatures.

     



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