From Publishers Weekly
This biography by Ehrlich, a rabbi and philosopher of religion, is an exhaustive and painstakingly researched study of Menachem Mendel Schneerson, the charismatic Habad-Lubavitcher rebbe who died in Brooklyn in 1994. The book's first section uncovers the history of Hasidism and its influential subculture, Habad, as well as Schneerson's pre-rebbe life and his succession to leadership. Parts two and three deal with his activities as the rebbe, including a detailed examination of Habad institutions and Schneerson's unique style of managing them from his headquarters in Brooklyn. Finally, the book concludes by analyzing the contentious issues that have arisen since Schneerson's death; after 45 years in office, he left no apparent heir. The book contains many references to the question of whether Schneerson or his predecessor were (or are) the Messiah. Both this discussion and the entire presentation are marred by repetition, often preceded by tiresome reiterations of "as has been seen" and "as will be seen." Sensible editing might have rendered the book of interest to a wider readership by eliminating irksome duplication and broadening the subject. Its appeal is now limited to those who want to carefully study one important segment of Hasidism. Others would do better to peruse Sue Fishkoff's far more readable book The Rebbe's Army. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

FROM THE PUBLISHER

The Messiah of Brooklyn:  Understanding Lubavitch Hasidism Past and Present is the fascinating story of the incredible expansion of the Habad - Lubavitch school of hasidic Judaism under the leadership of Rabbi Menachem Mendel Schneerson.   Schneerson was the last in a dynasty of hasidic leaders who came to New York after the Holocaust. From a small band of refugees, he built a large, powerful international community of rabbis, emissaries and fervent disciples who committed their lives to his teachings and armed with his instructions lay the foundations of Habad￯﾿ﾽs messianic agenda. Primarily focused on outreach amongst Jews as the necessary condition for the ￯﾿ﾽredemption￯﾿ﾽ, Habad earned a reputation as the closest movement that Judaism has to evangelical Christianity. It succeeded in becoming the most influential religious group in the last fifty years of modern Judaism, affecting many layers of the Jewish experience ranging from the personal and spiritual influence of its philosophy on secular Jews, to the effect Habad rabbis have on thousands of communities they established around the world, to the movement￯﾿ﾽs impact on Israeli politics.   The author discusses the personality of Rabbi Schneerson, how he rose to eminence and how the messianic expectation around his personality developed. Many Lubavitch Hasidim viewed Rabbi Schneerson as the messiah and because of this, his death brought about a crisis of faith and leadership within the movement which the author analyzes.  The change in the movement, the factions and splinter groups developing variant theologies to explain the death of their messiah are subjects explored by Ehrlich together with the socio-religious undercurrents composing the movement￯﾿ﾽs identity.  Some of his views may be controversial.   About the author: Dr Ehrlich is a philosopher of religion, Jewish social and political thought and theology. He received rabbinic ordination in a Hasidic yeshiva in Israel, studied theology at the Centre for Jewish Christian Relations in Cambridge and was a scholar at the Department of Social and Political Sciences at Cambridge University. He is a life member of Clare Hall, Cambridge.

FROM THE CRITICS

Publishers Weekly