Book Description
This book is the first comprehensive, scientifically based study of the nature and impact of intangibles. Weaving case studies and real-world examples with contemporary business theory, Baruch Lev * establishes an economic framework to analyze managerial and investment issues concerning intangibles; * surveys the impact of intangibles on corporate performance and market values, including management difficulties, risk, questions of property rights, marketability, and cost structure; * analyzes information deficiencies associated with intangibles, including the major economic principles governing intangible investments, limits of management information systems, and recommendations for improved accounting disclosure; * sets forth a comprehensive information system-aimed at satisfying the needs of both internal and external decision makers-to reflect the impact and value of intangibles within the context of enterprise performance.


About the Author
Baruch Lev is professor of accounting and finance at New York University and the director of the Vincent C. Ross Project for Research on Intangibles. He is the award-winning author of several books and numerous research studies published in the leading accounting, finance, and economic journals.

FROM THE PUBLISHER

"Intangibles: Management, Measurement, and Reporting is a study of the nature and impact of intangible assets. The book evaluates the importance of intangibles to corporate performance, economic growth, and overall social welfare." "A useful guide for corporate managers, investors, accountants, policymakers, and business students alike, Intangibles sheds new light on one of the more fundamental, yet lesser known forces affecting business and economic development."--BOOK JACKET.

SYNOPSIS

Intangible factors such as creativity and brand appeal play an increasingly pivotal role in the "new economy." Lev (accounting and finance, New York U.) proposes a new model based on reforms in accounting and financial disclosure rules for corporations to use in reporting on their intangible assets. Includes contributed material on US and international accounting practices and intellectual capital management best practices; and comments from several scholars and practitioners on issues raised by the author and his proposed solution.