Book Description
The same people who brought you the most widely used guide to preparing for eLearning are bringing passion back to your learning and training programs. The authors culled through over 400 eLearning programs, hundreds of popular entertainment pieces, and interviews with over 100 people in widely disparate areas to answer a simple question: What will make eLearning have as much impact as popular culture?  Renaissance eLearning is the answer. It has everything you need to infuse eLearning with the same magnetism and addictive powers of the typical video game, song, movie, or other form of entertainment. With this book you’ll learn:

• How to make emotion and passion as important to eLearning as cognition and intellect

• How (and why!) to empower learners to take charge of their own experience

• How to get buy-in from stakeholders for alternative and higher return on investment programs

• How to apply the same principles and techniques (including narrative and visual design) used by masters over the centuries to grab attention, foster learning, and have a lasting impact on participants

• How to get the research and information you need without relying on self-proclaimed gurus and exorbitantly priced analysts

• How to find and work with the affordable creative talent needed to make your plans a reality

From the Inside Flap
What if your eLearning programs were as addictive as video games? Generated as much buzz as the latest Hollywood hit? Anticipated as eagerly as a pop star's new release?

Let's face it, eLearning just isn't sexy anymore. Once the novelty wore off, even the most ingenious lingerie or gimmicks couldn't fool your participants. Attendance lagged, support was harder to get, and making it just wasn't much fun.

Now there's a book to change all that. The same people who brought you the most widely used guide to preparing for eLearning are bringing passion back to your learning and training programs. The authors culled over 400 eLearning programs, hundreds of popular entertainment pieces, and interviews with over 100 people in widely disparate areas to answer a simple question: What will make eLearning have as much impact as popular culture?

Renaissance eLearning is the answer. It has everything you need to infuse eLearning with the same magnetism and addictive powers of the typical video game, song, movie, or other form of entertainment.

With this book you'll learn: How to make emotion and passion as important to eLearning as cognition and intellect How (and why!) to empower learners to take charge of their own experience How to get buy-in from stakeholders for alternative and higher return on investment programs How to apply the same principles and techniques (including narrative and visual design) used by masters over the centuries to grab attention, foster learning, and have a lasting impact on participants How to get the research and information you need without relying on self-proclaimed gurus and exorbitantly priced analysts How to find and work with the affordable, creative talent needed to make your plans a reality

After reading this book, anyone—from a new sales manager to a seasoned eLearning professional—will be able to create a learning program that will receive unprecedented praise from participants and the people who want to see tangible performance improvement.


From the Back Cover
Create Your Own eLearning Renaissance

"Renaissance eLearning looks at how popular culture narratives—movies, books, television, music, theater, and so on—can be emulated to make a more satisfying and effective learning experience that will add to an organization's bottom line in the long run.

Every element of this book—from the text to the interviews to the quotes to the graphic design—is intended to encourage conceptual blending and to challenge your mind in a way that both stretches beyond the ordinary and realizes new connections between concepts that previously seemed unrelated. Sure, along the way you'll pick up some practical stuff about how to use narrative to make eLearning more effective and emotionally compelling, but you'll also come away with something much more valuable, although you may not realize it for many years hence. You'll come away with a new voice speaking in your head—one that will pop up at unexpected moments, giving you the courage and reassurance to know that a crazy new idea or stupid question may actually be far more important than any 'serious' thought or already established concept." —excerpt from the book


About the Author
Samantha Chapnick and Jimm Meloy provide market development and learning services to government and industry.

FROM THE PUBLISHER