Book Description
This book is the authoritative work on developing plans, strategies, and tactics that will raise funds for capital projects.
Capital Campaigns: Strategies That Work (Jones and Bartlett's Fund Raising Series for the 21st Century) FROM THE PUBLISHER
Written for both the experienced and novice to the world of fund development, Capital Campaigns: Strategies That Work, Second Edition is a blueprint for success in raising funds for capital projects. The Second Edition walks you through every step of this major fundraising activity - developing plans, strategies, and tactics, from feasibility studies to campaign celebrations ... from recruiting campaign leadership to managing volunteers ... from soliciting major gifts to direct mail appeals.
SYNOPSIS
Kihlstedt is an experienced capital campaign consultant based in Pennsylvania and New York. Written for all levels of fund developers, the second edition of her guide reflects the additional insights Kihlstedt gained from working on numerous campaigns since publication of the 2002 edition. Revised and updated throughout, the material has been reorganized to more closely follow the progress of a campaign, and includes information on endowment, combined, and comprehensive campaigns; a new communications plan model; new material on prospect research using Web-based resources; greater attention to the issue of campaign readiness; and a new glossary of common terms. Annotation ©2004 Book News, Inc., Portland, OR
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