From Publishers Weekly
Four-time Super Bowl champ and current Fox Sports commentator, Bradshaw continues to mine the lovable goofball persona that he (and co-writer Fisher) first developed in his earlier bestselling It's Only a Game. The formula remains simple: Bradshaw discusses a range of standard truisms ("Having a positive attitude will definitely help you overcome failure") in a down-home style that mixes a great deal of self-deprecating humor ("There are people who think I'm loud, ill-informed and silly. Mostly, those are the people I try not to date") with just enough sincere personal revelation. In the last book, Bradshaw forthrightly discussed his attention deficit disorder; here, he discusses his three marriages and divorces ("I felt like my life had turned into the making of a great country album"). What is refreshing, and saves this book from being just another self-help lecture from a media/entertainment figure, is that, unlike most sports superstars, he is surprisingly open to understanding his problems as well as accepting the kind of basic Psychology 101 solutions that he needs. And the simple structure of each chapter Bradshaw leisurely explores many tangents before tying all the loose ends together with a simple maxim is remarkably entertaining. The overall effect is not unlike that of Dennis Miller's rants: while you may not agree with the author, there can be no denying that the writing is clever, entertaining and the product of a distinctive voice.Copyright 2002 Reed Business Information, Inc.


Review
Green Bay Press-Gazette One thing Bradshaw does well is laugh at himself, and he takes readers along for the ride.


Book Description
Fans raved about the no-nonsense honesty and hilarious humor of Terry Bradshaw's New York Times bestselling memoir, It's Only a Game. Now, in Keep It Simple, the four-time Super Bowl winner, Football Hall of Famer, two-time Emmy-winning Fox NFL Sunday co-host, and popular inspirational speaker shares his thoughts on how to tackle life's most complicated problems. You may not know it from Terry's many accomplishments -- his television commercials; his awards for sportsmanship, broadcasting, and public speaking; or his star on the Hollywood Walk of Fame -- but behind the warm smile and easy, down-home demeanor is a man who has lived and learned not just through his triumphs but mostly through his struggles. Whether he's talking about recognizing and treating his attention deficit disorder, coping with his three failed marriages, accepting his fate as the benchwarmer everyone loved to hate during his early years with the Pittsburgh Steelers, or forgiving himself for spending $7,000 on those two ostrich eggs in a get-rich-quick scheme, in Keep It Simple Terry does it with the humor and honesty that has made him one of the most beloved personalities in sports history. In chapters covering topics such as financial matters, surviving love, the value of teamwork, and overcoming adversity, Terry makes no attempt to become the next self-help guru. He offers the simple lessons he's learned through his faith, his family, and his friends. "We are all searching for the same thing: a hand to hold and heart to understand," he says. "Keep it simple. Smile a lot. Be nice to other people....Life is a joy."


Download Description
"Fans raved about the no-nonsense honesty and hilarious humor of Terry Bradshaw's New York Times bestselling memoir, It's Only a Game. Now, in Keep It Simple, the four-time Super Bowl winner, Football Hall of Famer, two-time Emmy-winning Fox NFL Sunday co-host, and popular inspirational speaker shares his thoughts on how to tackle life's most complicated problems. You may not know it from Terry's many accomplishments -- his television commercials; his awards for sportsmanship, broadcasting, and public speaking; or his star on the Hollywood Walk of Fame -- but behind the warm smile and easy, down-home demeanor is a man who has lived and learned not just through his triumphs but mostly through his struggles. Whether he's talking about recognizing and treating his attention deficit disorder, coping with his three failed marriages, accepting his fate as the benchwarmer everyone loved to hate during his early years with the Pittsburgh Steelers, or forgiving himself for spending $7,000 on those two ostrich eggs in a get-rich-quick scheme, in Keep It Simple Terry does it with the humor and honesty that has made him one of the most beloved personalities in sports history. In chapters covering topics such as financial matters, surviving love, the value of teamwork, and overcoming adversity, Terry makes no attempt to become the next self-help guru. He offers the simple lessons he's learned through his faith, his family, and his friends. "We are all searching for the same thing: a hand to hold and heart to understand," he says. ""Keep it simple. Smile a lot. Be nice to other people....Life is a joy."


About the Author
Terry Bradshaw is a Hall-of-Fame, four-time-Super-Bowl-champion quarterback for the Pittsburgh Steelers and is currently co-host of Fox NFL Sunday.

FROM OUR EDITORS

In Keep It Simple, the follow-up to his bestselling It's Only a Game, Terry Bradshaw describes how he transformed himself from an NFL quarterback into an award-winning broadcaster. Like its predecessor, this memoir excels in candor, and it's clear that, for Bradshaw, not even four Super Bowl rings can sooth the pain of three failed marriages. His mistakes and false starts are redeemed by irrepressible good spirits that have made "the bald one" such a popular inspirational speaker and Fox's NFL Sunday co-host.

FROM THE PUBLISHER

Fans raved about the no-nonsense honesty and hilarious humor of Terry Bradshaw's New York Times bestselling memoir, It's Only a Game. Now, in Keep It Simple, the four-time Super Bowl winner, Football Hall of Famer, two-time Emmy-winning Fox NFL Sunday co-host, and popular inspirational speaker shares his thoughts on how to tackle life's most complicated problems.

You may not know it from Terry's many accomplishments -- his television commercials; his awards for sportsmanship, broadcasting, and public speaking; or his star on the Hollywood Walk of Fame -- but behind the warm smile and easy, down-home demeanor is a man who has lived and learned not just through his triumphs but mostly through his struggles.

Whether he's talking about recognizing and treating his attention deficit disorder, coping with his three failed marriages, accepting his fate as the benchwarmer everyone loved to hate during his early years with the Pittsburgh Steelers, or forgiving himself for spending $7,000 on those two ostrich eggs in a get-rich-quick scheme, in Keep It Simple Terry does it with the humor and honesty that has made him one of the most beloved personalities in sports history.

In chapters covering topics such as financial matters, surviving love, the value of teamwork, and overcoming adversity, Terry makes no attempt to become the next self-help guru. He offers the simple lessons he's learned through his faith, his family, and his friends.

"We are all searching for the same thing: a hand to hold and heart to understand," he says. "Keep it simple. Smile a lot. Be nice to other people....Life is a joy."

SYNOPSIS

In Keep It Simple Terry Bradshaw writes with the humor and honesty that have made him one of the most beloved personalities in sports history. The four-time Super Bowl winner, Football Hall of Famer, and Emmy-winning Fox NFL Sunday co-host shares his thoughts on tackling life's problems. "Keep it simple," he says.

FROM THE CRITICS

Publishers Weekly