Book Description
Electronic Commerce: The Second Wave describes how the landscape of online commerce is changing and evolving. With balanced coverage of both the technological and the strategic aspects of successful e-commerce, readers are able to tackle the real-world business cases included in each chapter. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. The author has included the latest technological developments, including increased coverage of wireless technology (m-commerce), so readers are aware of all the latest developments.


Book Info
Provides a comprehensive introduction to the world of electronic commerce and the tools necessary to understand and capitalize on the explosion of Internet-based business in today's economy. Softcover.


About the Author
Gary Schneider is an Associate Professor of Accounting and Information Systems at the University of San Diego School of Business. He has written widely on accounting and systems topics. Gary's work has appeared in a number of journals including Interfaces, the IS Audit & Control Journal and the Journal of Information Systems. He is active in the American Accounting Association and currently serves as editor of its Accounting Information Systems and Technology Reporter and as Webmaster of its Public Interest section. Gary holds a Ph.D. in accounting from the University of Tennessee, an MBA in accounting from Xavier University, and a BA in economics from the University of Cincinnati. He is a CPA and practiced public accounting in Ohio for fourteen years before undertaking his academic career.

FROM THE PUBLISHER