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This textbook provides a spreadsheet-based, example-driven approach to management science that integrates modeling with finance, marketing and operations management. The second edition adds an introductory chapter on the basics of Excel modeling. The CD-ROM contains Premium Solver, SolverTable, and the DecisionTools Suite.Book News, Inc.®, Portland, OR


Book Description
In the Second Edition of their popular text, Wayne Winston and Chris Albright continue to build on their highly successful approach of teaching by example while using spreadsheets to model a wide variety of business problems. The authors show the relevance of topics through numerous examples of real-world implementation of management science. The ideal solution for people who want to teach by example and who want to solve real problems with spreadsheets and professional spreadsheet add-ins, this text is always interesting, in part due to the useful cases added to this edition.


Book Info
(Thomson Learning) Contents include linear programming models, network models, linear optimization models with integer variables, nonlinear optimization models, inventory models, queueing models, regression analysis, and more. Previous edition: c1997. DLC: Management science--Computer simulation.


About the Author
Wayne L. Winston is Professor of Operations and Decision Technologies in the Kelley School of Business at Indiana University, where he has taught since 1975. Wayne received his B.S. degree in mathematics from MIT and his Ph.D. degree in operations research from Yale. He has written the successful textbooks OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS, MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS, INTRODUCTION TO PROBABILITY MODELS, SIMULATION MODELING WITH @RISK, DATA ANALYSIS AND DECISION MAKING, DATA ANALYSIS FOR MANAGERS, PRACTICAL MANAGEMENT SCIENCE, AND FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. Wayne has published more than 20 articles in leading journals and has won many teaching awards, including the school-wide MBA award four times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance and marketing.

FROM THE PUBLISHER

Practical Management Science by Wayne Winston and Chris Albright teaches you by example to formulate and solve real problems from finance, marketing, and operations with a spreadsheet. This new spreadsheet modeling approach gives you a powerful set of analytical thinking tools that you can apply not only to your major area of study but ultimately to your professional career. Spreadsheet modeling and management science provide you with the ability to quantify complex problems and clearly illustrate optimum business decisions. Mastering the concepts introduced in this book will give you deeper insights into your field of study and key advantages in the workplace.

FROM THE CRITICS

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