Book Description
A total guide to manufacturing, retail, and entrepreneurial success in one of today's most lucrative food industries.

Here is your one-stop guide to one of the fastest growing sectors of the food industry, where opportunities abound for manufacturers, retailers, and entrepreneurs. Ice Cream and Frozen Desserts is the only complete handbook on the commercial production and marketing of ice cream and frozen desserts for manufacturing and retail operations. It serves up a feast of how-to information, from writing business plans to purchasing equipment, from selecting a location to marketing your product—it even includes 500 delectable recipes using either the continuous or batch method of production.

Ice Cream and Frozen Desserts tells you what you need to know to: Select the kind of frozen dessert business that's right for you. Plan, finance, start, and operate a manufacturing or retail frozendessert business. Purchase, install, and use ice cream making and serving equipment. Determine which production method is right for you—continuous or batch. Market and merchandise your frozen confections. Manage employees, keep accurate financial records, and maintain sanitary conditions. Create dozens of delectable types and flavors of frozen desserts.


The publisher, John Wiley & Sons
This book is an easy-to-read guide written for manufacturers, either large or small, involved in the production and marketing of ice cream and other frozen desserts. It covers all commercial aspects of ice cream production, such as batch freezing and continuous freezing to marketing and merchandising. This guide includes the largest source of recipes compiled.


From the Back Cover
A total guide to manufacturing, retail, and entrepreneurial success in one of today's most lucrative food industries.

Here is your one-stop guide to one of the fastest growing sectors of the food industry, where opportunities abound for manufacturers, retailers, and entrepreneurs. Ice Cream and Frozen Desserts is the only complete handbook on the commercial production and marketing of ice cream and frozen desserts for manufacturing and retail operations. It serves up a feast of how-to information, from writing business plans to purchasing equipment, from selecting a location to marketing your product—it even includes 500 delectable recipes using either the continuous or batch method of production.

Ice Cream and Frozen Desserts tells you what you need to know to: Select the kind of frozen dessert business that's right for you. Plan, finance, start, and operate a manufacturing or retail frozendessert business. Purchase, install, and use ice cream making and serving equipment. Determine which production method is right for you—continuous or batch. Market and merchandise your frozen confections. Manage employees, keep accurate financial records, and maintain sanitary conditions. Create dozens of delectable types and flavors of frozen desserts.


About the Author
MALCOLM STOGO is an international food and dairy consultant who has helped leading foodservice, bakery, candy, and ice cream chains around the world successfully develop, market, and merchandise new products.

FROM THE PUBLISHER