SYNOPSIS

East-West business is booming as never before, as thousands of Americans flock to China to seize explosive opportunities. But knowing the right etiquette and right protocol-and being aware of cultural differences-is a must. Now an expert with a quarter-century's experience in dealing with the Chinese gives you the complete, up-to-date, and commonsense savvy you need. Here's how to interpret behavior, avoid the unintentional gaffe, and make your best impression-while closing million-dollar deals and forming priceless friendships.

Greasing the wheels-establishing the right "connections" with all the right people.

How to save it, when to give it-the fine points of "face." Networking nuances-from presenting your card to getting their names right.

I say yes, you say nothing-decoding Chinese speech-and silence.