Do you communicate ineffectively with some people and powerfully with others? The reason may be a difference in personalities and communication preferences. The Art of Speedreading People is a crash course in communication strategies, showing you how to observe behavioral clues to gain valuable insights into people's personalities and communication styles. The result: you become a more effective and convincing communicator, and you are more likely to receive the response you want.

This book is like a practical communications seminar based on the psychology model called Personality Typing, which is focused on identifying key personality traits in order to communicate most effectively. First, you analyze your own personality type and determine your placement on the scales of extrovert/introvert, sensor/intuitive, thinking/feeling, and judging/perceiving. The book then teaches you about the clues that indicate other people's personality type, including speaking style, body language, and occupation. You test yourself by reading a few scenarios and personality typing the characters described. You put the system to work by learning approaches to "speedreading" people in person and on the phone using skill-building exercises. Finally, you learn how to communicate effectively with people who are a different type or temperament than you. The Art of Speedreading People is intriguing and useful, especially for those who work in a sales, service, teaching, or managerial position, or any job where effective and positive communication is paramount.


From Booklist
The authors have taken a well-respected aspect of psychology called "personality typing" and devised the art of "speed reading" people as a powerful tool for quickly and accurately identifying key personality traits for effective communication. The book also serves as an infomercial for the authors' consulting practice. Tieger and Barron-Tieger aim to accurately identify key characteristics of personality that are present in all people, through understanding how people are energized, what kind of information they naturally notice and remember, how they make decisions, and how they organize the world around them. The first section of the book is devoted to the underlying principles of personality type, the second section addresses communicating with people in their favorite style, and the final section deals with understanding and appreciating the subtleties and preferred communication styles of the 16 types identified by the concept of personality type. Although some readers may not agree with all of the authors' views, this book provides useful insight into the ongoing challenge of effective communication. Mary Whaley


Book Description
Wouldn't it be great to have x-ray vision into other people's personalities - to know what they are thinking, what they care deeply about, their likes and dislikes? With x-ray vision you'd know how best to approach people, how to pique their interest in your ideas, how to strike a bargain, resolve a conflict, or simply help others feel more at ease relating to you. A salesperson pitching a customer. A manager trying to motivate an employee. A teacher attempting to make a point with a student. In each of these situations, how do you determine what strategy is best? Should you joke around? Stick to the facts? Make small talk? Cut to the chase? The right approach can spell the difference between getting what you want from people and getting your signals crossed. In THE ART OF SPEEDREADING PEOPLE, Paul D. Tieger and Barbara Barron-Tieger show how easy it is to identify key personality characteristics and how you can use this knowledge to communicate more effectively and achieve faster results. Filled with real-life examples and easy-to-follow directions, their book draws on the same scientifically validated Personality Type model that most Fortune 500 companies use. It will help you:
* Instantly identify the preferred communication styles of othesr
* Present ideas in ways more likely to lead to "Ye"
* Recognize the natural strengths and weaknesses of other people (and also understand your own)
* Identify the 4 different temperaments and 16 different personality types Whether your goal is dealing more successfully with coworkers or employees, friends or family members, prospective customers or clients, THE ART OF SPEEDREADING PEOPLE offers you a powerful advantage in communicating with all types of people.


About the Author
Paul D. Tieger and Barbara Barron-Tieger, authors of the bestselling DO WHAT YOU ARE and NUTURE BY NATURE, are well-known authorities in the application of Personality Type and have trained thousands of managers, counselors, and teachers over the past fifteen years. They live in West Hartford, Connecticut.

FROM THE PUBLISHER