Winnipeg Free Press
If timing is everything, Toronto pollster Michael Adams clocks in perfectly with his latest book.


Toronto Star
A persuasive and arresting antidote to the popular wisdom du jour . . .


The Globe and Mail
[Adams'] findings are startling.


The Daily News
Adams makes a powerful argument that Canadians and Americans are motivated by very different value systems . . .


Book Description
Canadians have long defined themselves as "not Americans." They cherish their differences from the United States, but as their powerful neighbour grows ever more dominant on the world stage, can they hope to hold on to their national identity? In Fire and Ice, Michael Adams challenges the myth of inevitability that has led us to believe our Canadian way of life is doomed to extinction. Drawing upon a decade of never-before released pulse-taking from both sides of the border, Adams reveals that Canada and the United States are not coming together, but are diverging in significant ways.


From the Publisher
The bestselling author of 'Sex in the Snow' examines the fascinating relationship - and profound differences - between Canadians and Americans.


About the Author
Michael Adams is the president of the Environics group of research and communications consulting companies that includes Environics Research, Environics West, CROP, Research House, Environics International, Environics Communications and Environics/Lipkin. These companies have offices in Toronto, Montreal, Calgary, Ottawa, New York and Washington. Outside the field of research consulting, Mr. Adams has a variety of other interests, including a partnership in a Napa Valley winery.

FROM THE PUBLISHER