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Author:
Jay Barney, William Hesterly |
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ISBN:
0131542745
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Format:
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Publish
Date:
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Book
Title:
Strategic Management and Competitive Advantage : Concepts and Cases
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Description |
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For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
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